Juicy Couture Perfume by Juicy Couture, Launched in 2006, Juicy Couture is a classic fragrance containing green and animalic notes. The top notes of this scent are sweet and bold such as watermelon, mandarin orange, passionfruit, green apple, green leaves, hyacinth and marigold. The floral heart includes lily, tuberose and rose hip. The perfume closes with a blend of precious woods, earthy patchouli, caramel, vanilla and crème brûlée. The nose behind this fragrance is Harry Fremont. Juicy Couture was launched in 1995 by two friends Gela Nash and Pamela Skaist-Levy. The company first began as an independent fashion label for maternity pants and was established in Pacoima, California. Eventually, the owners sought a new audience and began sending completed modern fashion designs to celebrities. The company was purchased by Liz Claiborne in 2003, and the brand became an international sensation. One of the brand's earliest pieces was the Juicy tracksuit custom designed for singer Madonna. The design became an immediate trend, and many more celebrity endorsements followed