At the beginning of 2019, Yves Saint Laurent will launch a new edition of the Black Opium fragrance, Black Opium Eau de Parfum Intense. Black Opium Intense represents a magical, bold, seductive and independent woman, appropriately portrayed by Zoà Kravitz, the new face of the advertising campaign for the line. She follows her intuition and her desires, and nothing can stop her; she is attracted by the energy and the possibilities that the night brings (as stated in the press release). The famous face of the new advertising campaign is also Presley Gerber, the son of supermodel Cindy Crawford.